{"title":"Cosmetics","description":"","products":[{"product_id":"laadalia-beauty","title":"Laadalia Beauty","description":"\u003ch3\u003e\u003cstrong\u003eBrand Narrative: \"Essentialism \u0026amp; Effortless Glamour\"\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCore Philosophy:\u003c\/strong\u003e LAADALIA BEAUTY embraces the KKW Beauty aesthetic of \"perfect nude\" and \"millennial beige\" - a monochromatic color palette that celebrates natural beauty and inclusivity. Our products are designed to enhance, not mask, your unique features with effortless sophistication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Story:\u003c\/strong\u003e In a world saturated with bold colors and excessive marketing, LAADALIA BEAUTY stands for quiet luxury and architectural minimalism. Every product is a sculptural object that feels like an extension of your personal style - elegant, tactile, and timeless. We believe true glamour lies in confidence and natural beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eColor Palette (Sand-Inspired):\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary:\u003c\/strong\u003e Greige (grey-beige hybrid #D8D4CE) - the perfect neutral anchor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecondary:\u003c\/strong\u003e Warm taupe (#C9B8A3), dusty mauve (#B8A9A0), muted peach (#F5E6D3)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccent:\u003c\/strong\u003e Soft cocoa brown (#8B7355), clay (#A0826D)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft-touch matte textures with frosted acrylic elements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePackaging Design:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Textures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOpaque, velvet-touch matte plastics (nude tones)\u003c\/li\u003e\n\u003cli\u003eFrosted acrylic elements for transparency\u003c\/li\u003e\n\u003cli\u003eHeavy-weight, sculptural forms\u003c\/li\u003e\n\u003cli\u003eMatte black or gold minimal accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Language:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClean, uppercase sans-serif typography\u003c\/li\u003e\n\u003cli\u003eLow-contrast branding that blends with packaging\u003c\/li\u003e\n\u003cli\u003eArchitectural, geometric forms\u003c\/li\u003e\n\u003cli\u003eErgonomic, rounded silhouettes\u003c\/li\u003e\n\u003cli\u003eMagnetic closures and weighted components\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSculptural Elements:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooth, substantial tubes and compacts\u003c\/li\u003e\n\u003cli\u003eClear Lucite bases for product visibility\u003c\/li\u003e\n\u003cli\u003eMatte finish with soft-touch coating\u003c\/li\u003e\n\u003cli\u003eMuted color blocking (single color per package)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eVisual Style:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMonochromatic Approach:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct photography in soft, muted lighting\u003c\/li\u003e\n\u003cli\u003eBackgrounds in greige or warm taupe\u003c\/li\u003e\n\u003cli\u003eLow-contrast, high-end editorial aesthetic\u003c\/li\u003e\n\u003cli\u003eEmphasis on texture over graphic noise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTypography:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUtilitarian, uppercase sans-serif\u003c\/li\u003e\n\u003cli\u003eMinimal branding - let form and color communicate\u003c\/li\u003e\n\u003cli\u003eClean labels with essential information only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGenerous white space\u003c\/li\u003e\n\u003cli\u003eArchitectural, grid-based layouts\u003c\/li\u003e\n\u003cli\u003eSymmetrical, balanced compositions\u003c\/li\u003e\n\u003cli\u003eClinical luxury aesthetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Application:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCosmetics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFoundations in greige\/taupe tubes with frosted caps\u003c\/li\u003e\n\u003cli\u003eLipsticks in matte nude packaging\u003c\/li\u003e\n\u003cli\u003eEyeshadow palettes with clear acrylic windows\u003c\/li\u003e\n\u003cli\u003eNail polishes in muted taupe bottles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSerums in frosted glass with matte caps\u003c\/li\u003e\n\u003cli\u003eToners in sculptural bottles\u003c\/li\u003e\n\u003cli\u003eCreams with soft-touch matte finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAccessories:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrush sets in greige packaging\u003c\/li\u003e\n\u003cli\u003eTools with matte black handles\u003c\/li\u003e\n\u003cli\u003ePackaging with minimal branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBrand Identity:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLogo Application:\u003c\/strong\u003e The LAADALIA BEAUTY logo should be applied in small, understated lettering - either in a slightly darker shade on lighter packaging or a lighter shade on darker packaging to maintain the seamless, architectural look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTagline:\u003c\/strong\u003e \"Essentialism \u0026amp; Effortless Glamour\"\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBrand Values:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInclusivity:\u003c\/strong\u003e Skin-inspired neutrals for all tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuality:\u003c\/strong\u003e Premium textures and tactile experiences\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimalism:\u003c\/strong\u003e Less is more - no excess graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSophistication:\u003c\/strong\u003e Quiet luxury through form and color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Enhance natural beauty, not mask it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e(This is a mockup product created with AI for presentation purposes.)\u003c\/p\u003e","brand":"TerraNube","offers":[{"title":"Default Title","offer_id":50834802016546,"sku":null,"price":0.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8880\/3874\/files\/IMG_3452.png?v=1769959974"},{"product_id":"terranube-selfcare","title":"TerraNube SelfCare","description":"\u003ch2 data-end=\"350\" data-start=\"301\"\u003eBrand Narrative: \u003cstrong data-end=\"350\" data-start=\"321\"\u003e“The Ritual of Grounding”\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003ch3 data-end=\"371\" data-start=\"352\"\u003eCore Philosophy\u003c\/h3\u003e\n\u003cp data-end=\"449\" data-start=\"373\"\u003e\u003cstrong data-end=\"419\" data-start=\"373\"\u003eTerraNube approaches self-care as ritual —\u003c\/strong\u003e\u003cbr data-end=\"422\" data-start=\"419\"\u003enot indulgence, but return.\u003c\/p\u003e\n\u003cp data-end=\"553\" data-start=\"451\"\u003eIt understands care as a slow dialogue\u003cbr data-end=\"492\" data-start=\"489\"\u003ebetween skin and earth,\u003cbr data-end=\"518\" data-start=\"515\"\u003ewater and time,\u003cbr data-end=\"536\" data-start=\"533\"\u003etouch and breath.\u003c\/p\u003e\n\u003cp data-end=\"626\" data-start=\"555\"\u003eHere, self-care does not escape the body.\u003cbr data-end=\"599\" data-start=\"596\"\u003eIt brings you back into it.\u003c\/p\u003e\n\u003cp data-end=\"687\" data-start=\"628\"\u003eEvery texture is intentional.\u003cbr data-end=\"660\" data-start=\"657\"\u003eEvery pause is restorative.\u003c\/p\u003e\n\u003chr data-end=\"692\" data-start=\"689\"\u003e\n\u003ch3 data-end=\"709\" data-start=\"694\"\u003eBrand Story\u003c\/h3\u003e\n\u003cp data-end=\"887\" data-start=\"711\"\u003eBorn from the belief that care is most powerful when it is elemental, \u003cstrong data-end=\"794\" data-start=\"781\"\u003eTerraNube\u003c\/strong\u003e draws inspiration from soil rituals, mineral waters, and the quiet intelligence of the body.\u003c\/p\u003e\n\u003cp data-end=\"1070\" data-start=\"889\"\u003eIts formulations honor what is essential — clays, oils, extracts, and stones — chosen not for excess, but for resonance. Nothing is added for spectacle. Nothing is rushed for trend.\u003c\/p\u003e\n\u003cp data-end=\"1262\" data-start=\"1072\"\u003eTerraNube invites repetition: the daily acts of cleansing, massaging, resting, and releasing. Over time, these acts become grounding — not through transformation alone, but through presence.\u003c\/p\u003e\n\u003cp data-end=\"1341\" data-start=\"1264\"\u003eTerraNube is for those who value depth over display, and slowness over noise.\u003c\/p\u003e\n\u003cp data-end=\"1413\" data-start=\"1343\"\u003eThis is not self-care as performance.\u003cbr data-end=\"1383\" data-start=\"1380\"\u003eThis is self-care as practice.\u003c\/p\u003e\n\u003chr data-end=\"1418\" data-start=\"1415\"\u003e\n\u003ch3 data-end=\"1461\" data-start=\"1420\"\u003eColor Palette (Earth Ritual Neutrals)\u003c\/h3\u003e\n\u003cp data-end=\"1481\" data-start=\"1463\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1463\"\u003ePrimary Tones:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1540\" data-start=\"1482\"\u003e\n\u003cli data-end=\"1496\" data-start=\"1482\"\u003e\n\u003cp data-end=\"1496\" data-start=\"1484\"\u003eClay beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1519\" data-start=\"1497\"\u003e\n\u003cp data-end=\"1519\" data-start=\"1499\"\u003eMineral stone gray\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1540\" data-start=\"1520\"\u003e\n\u003cp data-end=\"1540\" data-start=\"1522\"\u003eSoft cloud ivory\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1562\" data-start=\"1542\"\u003e\u003cstrong data-end=\"1562\" data-start=\"1542\"\u003eSecondary Tones:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1620\" data-start=\"1563\"\u003e\n\u003cli data-end=\"1583\" data-start=\"1563\"\u003e\n\u003cp data-end=\"1583\" data-start=\"1565\"\u003eTerracotta blush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1600\" data-start=\"1584\"\u003e\n\u003cp data-end=\"1600\" data-start=\"1586\"\u003eMossed olive\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1620\" data-start=\"1601\"\u003e\n\u003cp data-end=\"1620\" data-start=\"1603\"\u003eDeep soil brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1643\" data-start=\"1622\"\u003e\u003cstrong data-end=\"1643\" data-start=\"1622\"\u003eFinish Direction:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1746\" data-start=\"1644\"\u003e\n\u003cli data-end=\"1670\" data-start=\"1644\"\u003e\n\u003cp data-end=\"1670\" data-start=\"1646\"\u003eMatte, porous textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1701\" data-start=\"1671\"\u003e\n\u003cp data-end=\"1701\" data-start=\"1673\"\u003eSoft translucency in glass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1746\" data-start=\"1702\"\u003e\n\u003cp data-end=\"1746\" data-start=\"1704\"\u003eLight that feels absorbed, not reflected\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1751\" data-start=\"1748\"\u003e\n\u003ch3 data-end=\"1774\" data-start=\"1753\"\u003eDesign Philosophy\u003c\/h3\u003e\n\u003cp data-end=\"1865\" data-start=\"1776\"\u003eThe object is treated as a \u003cstrong data-end=\"1813\" data-start=\"1803\"\u003evessel\u003c\/strong\u003e, not a product —\u003cbr data-end=\"1833\" data-start=\"1830\"\u003egrounded, tactile, and enduring.\u003c\/p\u003e\n\u003cp data-end=\"1888\" data-start=\"1867\"\u003eDesign choices favor:\u003c\/p\u003e\n\u003cul data-end=\"1976\" data-start=\"1889\"\u003e\n\u003cli data-end=\"1912\" data-start=\"1889\"\u003e\n\u003cp data-end=\"1912\" data-start=\"1891\"\u003eTexture over polish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1946\" data-start=\"1913\"\u003e\n\u003cp data-end=\"1946\" data-start=\"1915\"\u003eWeight and warmth in the hand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1947\"\u003e\n\u003cp data-end=\"1976\" data-start=\"1949\"\u003eMaterials that age gently\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2066\" data-start=\"1978\"\u003eForms feel raw yet refined — meant to be held, placed, and returned to, not hidden away.\u003c\/p\u003e\n\u003cp data-end=\"2135\" data-start=\"2068\"\u003eTerraNube objects are designed to be \u003cstrong data-end=\"2134\" data-start=\"2105\"\u003efelt before they are seen\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-end=\"2140\" data-start=\"2137\"\u003e\n\u003ch3 data-end=\"2163\" data-start=\"2142\"\u003eTypography System\u003c\/h3\u003e\n\u003cp data-end=\"2188\" data-start=\"2165\"\u003e\u003cstrong data-end=\"2188\" data-start=\"2165\"\u003ePrimary Typography:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2316\" data-start=\"2189\"\u003e\n\u003cli data-end=\"2230\" data-start=\"2189\"\u003e\n\u003cp data-end=\"2230\" data-start=\"2191\"\u003eOrganic serif or softened modern type\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2260\" data-start=\"2231\"\u003e\n\u003cp data-end=\"2260\" data-start=\"2233\"\u003eCalm, grounded, and human\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2316\" data-start=\"2261\"\u003e\n\u003cp data-end=\"2316\" data-start=\"2263\"\u003eInspired by botanical journals and artisan markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2343\" data-start=\"2318\"\u003e\u003cstrong data-end=\"2343\" data-start=\"2318\"\u003eSecondary Typography:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2419\" data-start=\"2344\"\u003e\n\u003cli data-end=\"2371\" data-start=\"2344\"\u003e\n\u003cp data-end=\"2371\" data-start=\"2346\"\u003eClean, light sans-serif\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2419\" data-start=\"2372\"\u003e\n\u003cp data-end=\"2419\" data-start=\"2374\"\u003eUsed sparingly for ingredients and guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2442\" data-start=\"2421\"\u003e\u003cstrong data-end=\"2442\" data-start=\"2421\"\u003eUsage Principles:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2505\" data-start=\"2443\"\u003e\n\u003cli data-end=\"2463\" data-start=\"2443\"\u003e\n\u003cp data-end=\"2463\" data-start=\"2445\"\u003eGenerous spacing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2483\" data-start=\"2464\"\u003e\n\u003cp data-end=\"2483\" data-start=\"2466\"\u003eQuiet hierarchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2484\"\u003e\n\u003cp data-end=\"2505\" data-start=\"2486\"\u003eNo visual urgency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2510\" data-start=\"2507\"\u003e\n\u003ch3 data-end=\"2541\" data-start=\"2512\"\u003eLogo System \u0026amp; Brand Marks\u003c\/h3\u003e\n\u003cp data-end=\"2568\" data-start=\"2543\"\u003e\u003cstrong data-end=\"2568\" data-start=\"2543\"\u003eLogo Characteristics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2688\" data-start=\"2569\"\u003e\n\u003cli data-end=\"2612\" data-start=\"2569\"\u003e\n\u003cp data-end=\"2612\" data-start=\"2571\"\u003eTerraNube wordmark with gentle contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2648\" data-start=\"2613\"\u003e\n\u003cp data-end=\"2648\" data-start=\"2615\"\u003eRooted, poetic, and understated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2688\" data-start=\"2649\"\u003e\n\u003cp data-end=\"2688\" data-start=\"2651\"\u003eDesigned to live softly on material\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2707\" data-start=\"2690\"\u003e\u003cstrong data-end=\"2707\" data-start=\"2690\"\u003eApplications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2821\" data-start=\"2708\"\u003e\n\u003cli data-end=\"2750\" data-start=\"2708\"\u003e\n\u003cp data-end=\"2750\" data-start=\"2710\"\u003eLow-contrast print on fabric and glass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2784\" data-start=\"2751\"\u003e\n\u003cp data-end=\"2784\" data-start=\"2753\"\u003eEmbossed or debossed surfaces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2821\" data-start=\"2785\"\u003e\n\u003cp data-end=\"2821\" data-start=\"2787\"\u003eNever dominant, always companion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2838\" data-start=\"2823\"\u003e\u003cstrong data-end=\"2838\" data-start=\"2823\"\u003eVariations:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2907\" data-start=\"2839\"\u003e\n\u003cli data-end=\"2859\" data-start=\"2839\"\u003e\n\u003cp data-end=\"2859\" data-start=\"2841\"\u003ePrimary wordmark\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2907\" data-start=\"2860\"\u003e\n\u003cp data-end=\"2907\" data-start=\"2862\"\u003eMinimal emblem for tags, seals, and vessels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2912\" data-start=\"2909\"\u003e\n\u003ch3 data-end=\"2935\" data-start=\"2914\"\u003eCore Brand Values\u003c\/h3\u003e\n\u003cp data-end=\"2993\" data-start=\"2937\"\u003e\u003cstrong data-end=\"2955\" data-start=\"2937\"\u003eElemental Care\u003c\/strong\u003e\u003cbr data-end=\"2958\" data-start=\"2955\"\u003eNature as intelligence, not trend\u003c\/p\u003e\n\u003cp data-end=\"3046\" data-start=\"2995\"\u003e\u003cstrong data-end=\"3018\" data-start=\"2995\"\u003eRitual Over Routine\u003c\/strong\u003e\u003cbr data-end=\"3021\" data-start=\"3018\"\u003eRepetition as grounding\u003c\/p\u003e\n\u003cp data-end=\"3108\" data-start=\"3048\"\u003e\u003cstrong data-end=\"3072\" data-start=\"3048\"\u003eMaterial Sensitivity\u003c\/strong\u003e\u003cbr data-end=\"3075\" data-start=\"3072\"\u003eTextures that speak to the body\u003c\/p\u003e\n\u003cp data-end=\"3155\" data-start=\"3110\"\u003e\u003cstrong data-end=\"3128\" data-start=\"3110\"\u003eQuiet Intimacy\u003c\/strong\u003e\u003cbr data-end=\"3131\" data-start=\"3128\"\u003eCare without spectacle\u003c\/p\u003e\n\u003cp data-end=\"3207\" data-start=\"3157\"\u003e\u003cstrong data-end=\"3174\" data-start=\"3157\"\u003eEnduring Calm\u003c\/strong\u003e\u003cbr data-end=\"3177\" data-start=\"3174\"\u003eDesigned to remain, not rush\u003c\/p\u003e\n\u003chr data-end=\"3212\" data-start=\"3209\"\u003e\n\u003ch3 data-end=\"3243\" data-start=\"3214\"\u003eVisual \u0026amp; Sensory Language\u003c\/h3\u003e\n\u003cp data-end=\"3270\" data-start=\"3245\"\u003e\u003cstrong data-end=\"3270\" data-start=\"3245\"\u003eAesthetic Expression:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3379\" data-start=\"3271\"\u003e\n\u003cli data-end=\"3312\" data-start=\"3271\"\u003e\n\u003cp data-end=\"3312\" data-start=\"3273\"\u003eSoft shadows and directional daylight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3338\" data-start=\"3313\"\u003e\n\u003cp data-end=\"3338\" data-start=\"3315\"\u003eStillness over motion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3379\" data-start=\"3339\"\u003e\n\u003cp data-end=\"3379\" data-start=\"3341\"\u003eHuman presence implied through touch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3403\" data-start=\"3381\"\u003e\u003cstrong data-end=\"3403\" data-start=\"3381\"\u003eMaterial Language:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3509\" data-start=\"3404\"\u003e\n\u003cli data-end=\"3437\" data-start=\"3404\"\u003e\n\u003cp data-end=\"3437\" data-start=\"3406\"\u003eRaw stone and textured fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3470\" data-start=\"3438\"\u003e\n\u003cp data-end=\"3470\" data-start=\"3440\"\u003eFrosted or translucent glass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3509\" data-start=\"3471\"\u003e\n\u003cp data-end=\"3509\" data-start=\"3473\"\u003eNatural fibers and porous surfaces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3527\" data-start=\"3511\"\u003e\u003cstrong data-end=\"3527\" data-start=\"3511\"\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3619\" data-start=\"3528\"\u003e\n\u003cli data-end=\"3556\" data-start=\"3528\"\u003e\n\u003cp data-end=\"3556\" data-start=\"3530\"\u003eEarth-level perspectives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3585\" data-start=\"3557\"\u003e\n\u003cp data-end=\"3585\" data-start=\"3559\"\u003eNegative space as breath\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3619\" data-start=\"3586\"\u003e\n\u003cp data-end=\"3619\" data-start=\"3588\"\u003eObjects resting, never staged\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003ch3 data-end=\"3650\" data-start=\"3626\"\u003eApplication Examples\u003c\/h3\u003e\n\u003cp data-end=\"3672\" data-start=\"3652\"\u003e\u003cstrong data-end=\"3672\" data-start=\"3652\"\u003eProduct Objects:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3790\" data-start=\"3673\"\u003e\n\u003cli data-end=\"3712\" data-start=\"3673\"\u003e\n\u003cp data-end=\"3712\" data-start=\"3675\"\u003eClay stones, oils, and ritual tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3750\" data-start=\"3713\"\u003e\n\u003cp data-end=\"3750\" data-start=\"3715\"\u003eGlass vessels with mineral weight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3790\" data-start=\"3751\"\u003e\n\u003cp data-end=\"3790\" data-start=\"3753\"\u003eTextiles that feel worn-in, not new\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3814\" data-start=\"3792\"\u003e\u003cstrong data-end=\"3814\" data-start=\"3792\"\u003eBrand Touchpoints:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3923\" data-start=\"3815\"\u003e\n\u003cli data-end=\"3843\" data-start=\"3815\"\u003e\n\u003cp data-end=\"3843\" data-start=\"3817\"\u003eProcess-led storytelling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3881\" data-start=\"3844\"\u003e\n\u003cp data-end=\"3881\" data-start=\"3846\"\u003eFocus on touch, texture, and time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3923\" data-start=\"3882\"\u003e\n\u003cp data-end=\"3923\" data-start=\"3884\"\u003eLanguage that guides, never instructs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3946\" data-start=\"3925\"\u003e\u003cstrong data-end=\"3946\" data-start=\"3925\"\u003eDigital Presence:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"4019\" data-start=\"3947\"\u003e\n\u003cli data-end=\"3965\" data-start=\"3947\"\u003e\n\u003cp data-end=\"3965\" data-start=\"3949\"\u003eEditorial calm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3982\" data-start=\"3966\"\u003e\n\u003cp data-end=\"3982\" data-start=\"3968\"\u003eSlow imagery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"4019\" data-start=\"3983\"\u003e\n\u003cp data-end=\"4019\" data-start=\"3985\"\u003eMinimal copy with sensory poetry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"4024\" data-start=\"4021\"\u003e\n\u003ch3 data-end=\"4053\" data-start=\"4026\"\u003eBrand Essence (Summary)\u003c\/h3\u003e\n\u003cp data-end=\"4185\" data-start=\"4055\"\u003e\u003cstrong data-end=\"4097\" data-start=\"4055\"\u003eTerraNube is the ritual of grounding —\u003c\/strong\u003e\u003cbr data-end=\"4100\" data-start=\"4097\"\u003ewhere earth meets skin,\u003cbr data-end=\"4126\" data-start=\"4123\"\u003ecare becomes presence,\u003cbr data-end=\"4151\" data-start=\"4148\"\u003eand the body remembers its rhythm.\u003c\/p\u003e\n\u003cp data-end=\"4262\" data-start=\"4187\"\u003eNothing is rushed.\u003cbr data-end=\"4208\" data-start=\"4205\"\u003eNothing is excessive.\u003cbr data-end=\"4232\" data-start=\"4229\"\u003eEvery moment returns you home.\u003c\/p\u003e\n\u003cp data-end=\"4265\" data-start=\"4264\"\u003e\u003cmeta charset=\"utf-8\"\u003e(This is a mockup product created with AI for presentation purposes.)\u003c\/p\u003e","brand":"TerraNube","offers":[{"title":"Default Title","offer_id":51166026858786,"sku":null,"price":0.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8880\/3874\/files\/laadalia_A_real_closeup_picture_of_woman_with_vitiligo_and_frec_90f02e2e-457e-4cf3-8bf2-0dff0d3fe608.png?v=1769960094"},{"product_id":"the-idee-foundation","title":"The Idee Foundation","description":"\u003ch1 data-start=\"104\" data-end=\"158\"\u003eBrand Narrative: \u003cstrong data-start=\"123\" data-end=\"158\"\u003e“The Architecture of Belonging”\u003c\/strong\u003e\n\u003c\/h1\u003e\n\u003ch2 data-start=\"160\" data-end=\"178\"\u003eCore Philosophy\u003c\/h2\u003e\n\u003cp data-start=\"180\" data-end=\"265\"\u003e\u003cstrong data-start=\"180\" data-end=\"265\"\u003ethe Idee approaches beauty as recognition —\u003cbr data-start=\"225\" data-end=\"228\"\u003enot correction, but acknowledgment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"267\" data-end=\"370\"\u003eIt treats skin not as something to be covered,\u003cbr data-start=\"313\" data-end=\"316\"\u003ebut as something to be met, understood, and supported.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"437\"\u003eHere, foundation is not about uniformity.\u003cbr data-start=\"413\" data-end=\"416\"\u003eIt is about presence.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"482\"\u003eTone is not categorized.\u003cbr data-start=\"463\" data-end=\"466\"\u003eIt is respected.\u003c\/p\u003e\n\u003cp data-start=\"484\" data-end=\"530\"\u003eSkin is not standardized.\u003cbr data-start=\"509\" data-end=\"512\"\u003eIt is listened to.\u003c\/p\u003e\n\u003chr data-start=\"532\" data-end=\"535\"\u003e\n\u003ch2 data-start=\"537\" data-end=\"551\"\u003eBrand Story\u003c\/h2\u003e\n\u003cp data-start=\"553\" data-end=\"664\"\u003eBorn from the belief that beauty begins with being seen,\u003cbr data-start=\"609\" data-end=\"612\"\u003ethe Idee exists to dissolve the hierarchy of shades.\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"782\"\u003eIt is not built around “light to dark.”\u003cbr data-start=\"705\" data-end=\"708\"\u003eIt is built around \u003cstrong data-start=\"727\" data-end=\"781\"\u003einfinite undertones, lived skin, and real presence\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"872\"\u003eThe brand removes the performance of perfection\u003cbr data-start=\"831\" data-end=\"834\"\u003eand replaces it with quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"950\"\u003ethe Idee does not create new faces.\u003cbr data-start=\"909\" data-end=\"912\"\u003eIt allows real ones to remain visible.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1015\"\u003eThis is not coverage as mask.\u003cbr data-start=\"981\" data-end=\"984\"\u003eThis is coverage as atmosphere.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003ch2 data-start=\"1022\" data-end=\"1065\"\u003eColor System (Human Spectrum Neutrality)\u003c\/h2\u003e\n\u003ch3 data-start=\"1067\" data-end=\"1092\"\u003ePrimary Base Language\u003c\/h3\u003e\n\u003cp data-start=\"1093\" data-end=\"1189\"\u003eLiving skin neutrals\u003cbr data-start=\"1113\" data-end=\"1116\"\u003eSoft mineral beige spectrum\u003cbr data-start=\"1143\" data-end=\"1146\"\u003eUndertone-driven mapping (not shade ladder)\u003c\/p\u003e\n\u003chr data-start=\"1191\" data-end=\"1194\"\u003e\n\u003ch3 data-start=\"1196\" data-end=\"1254\"\u003eUndertone Families (Non-Hierarchical Naming Direction)\u003c\/h3\u003e\n\u003cp data-start=\"1256\" data-end=\"1372\"\u003eWarm Earth\u003cbr data-start=\"1266\" data-end=\"1269\"\u003eOlive Atmosphere\u003cbr data-start=\"1285\" data-end=\"1288\"\u003eGolden Light\u003cbr data-start=\"1300\" data-end=\"1303\"\u003eNeutral Skin\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eCool Mineral\u003cbr data-start=\"1330\" data-end=\"1333\"\u003eDeep Solar\u003cbr data-start=\"1343\" data-end=\"1346\"\u003eDeep Neutral\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eDeep Cool\u003c\/p\u003e\n\u003cp data-start=\"1374\" data-end=\"1443\"\u003eNo numerical ranking.\u003cbr data-start=\"1395\" data-end=\"1398\"\u003eNo “lightest to darkest” visual storytelling.\u003c\/p\u003e\n\u003chr data-start=\"1445\" data-end=\"1448\"\u003e\n\u003ch2 data-start=\"1450\" data-end=\"1479\"\u003eFinish \u0026amp; Texture Direction\u003c\/h2\u003e\n\u003cp data-start=\"1481\" data-end=\"1582\"\u003eSkin-like satin finish\u003cbr data-start=\"1503\" data-end=\"1506\"\u003eSoft diffusion, never flat matte\u003cbr data-start=\"1538\" data-end=\"1541\"\u003eLight-reactive micro glow (not shimmer)\u003c\/p\u003e\n\u003cp data-start=\"1584\" data-end=\"1639\"\u003eProduct visually merges with skin,\u003cbr data-start=\"1618\" data-end=\"1621\"\u003enot sits above it.\u003c\/p\u003e\n\u003chr data-start=\"1641\" data-end=\"1644\"\u003e\n\u003ch2 data-start=\"1646\" data-end=\"1669\"\u003ePackaging Philosophy\u003c\/h2\u003e\n\u003cp data-start=\"1671\" data-end=\"1715\"\u003eObject feels \u003cstrong data-start=\"1684\" data-end=\"1714\"\u003ehonest, quiet, intentional\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1717\" data-end=\"1851\"\u003eFrosted glass = diffusion, softness, equality\u003cbr data-start=\"1762\" data-end=\"1765\"\u003eNeutral pump tone = non gendered, non coded\u003cbr data-start=\"1808\" data-end=\"1811\"\u003eMinimal text = clarity over persuasion\u003c\/p\u003e\n\u003cp data-start=\"1853\" data-end=\"1962\"\u003eThe product feels like it belongs to everyone —\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eand therefore tries to belong to no single aesthetic tribe.\u003c\/p\u003e\n\u003chr data-start=\"1964\" data-end=\"1967\"\u003e\n\u003ch2 data-start=\"1969\" data-end=\"1989\"\u003eTypography System\u003c\/h2\u003e\n\u003ch3 data-start=\"1991\" data-end=\"2013\"\u003ePrimary Typography\u003c\/h3\u003e\n\u003cp data-start=\"2014\" data-end=\"2042\"\u003eHumanist modern sans serif\u003c\/p\u003e\n\u003cp data-start=\"2044\" data-end=\"2097\"\u003eFriendly but intelligent\u003cbr data-start=\"2068\" data-end=\"2071\"\u003eEditorial but accessible\u003c\/p\u003e\n\u003chr data-start=\"2099\" data-end=\"2102\"\u003e\n\u003ch3 data-start=\"2104\" data-end=\"2128\"\u003eSecondary Typography\u003c\/h3\u003e\n\u003cp data-start=\"2129\" data-end=\"2165\"\u003eUltra minimal technical sans serif\u003c\/p\u003e\n\u003cp data-start=\"2167\" data-end=\"2239\"\u003eUsed for:\u003cbr\u003eFormula\u003cbr data-start=\"2184\" data-end=\"2187\"\u003eBatch\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eIngredient transparency\u003cbr data-start=\"2218\" data-end=\"2221\"\u003eShade descriptor\u003c\/p\u003e\n\u003chr data-start=\"2241\" data-end=\"2244\"\u003e\n\u003ch2 data-start=\"2246\" data-end=\"2262\"\u003eLogo Behavior\u003c\/h2\u003e\n\u003cp data-start=\"2264\" data-end=\"2296\"\u003ethe Idee (lowercase intentional)\u003c\/p\u003e\n\u003cp data-start=\"2298\" data-end=\"2386\"\u003eSoft authority\u003cbr data-start=\"2312\" data-end=\"2315\"\u003eNon hierarchical\u003cbr data-start=\"2331\" data-end=\"2334\"\u003eNon aggressive\u003cbr data-start=\"2348\" data-end=\"2351\"\u003eModern European editorial minimal\u003c\/p\u003e\n\u003chr data-start=\"2388\" data-end=\"2391\"\u003e\n\u003ch2 data-start=\"2393\" data-end=\"2413\"\u003eCore Brand Values\u003c\/h2\u003e\n\u003ch3 data-start=\"2415\" data-end=\"2440\"\u003eRadical Inclusivity\u003c\/h3\u003e\n\u003cp data-start=\"2441\" data-end=\"2478\"\u003eAll skin is baseline, not exception\u003c\/p\u003e\n\u003ch3 data-start=\"2480\" data-end=\"2502\"\u003eQuiet Confidence\u003c\/h3\u003e\n\u003cp data-start=\"2503\" data-end=\"2531\"\u003eNo transformation promises\u003c\/p\u003e\n\u003ch3 data-start=\"2533\" data-end=\"2551\"\u003eTransparency\u003c\/h3\u003e\n\u003cp data-start=\"2552\" data-end=\"2601\"\u003eIngredient clarity, shade clarity, tone clarity\u003c\/p\u003e\n\u003ch3 data-start=\"2603\" data-end=\"2626\"\u003eSkin Intelligence\u003c\/h3\u003e\n\u003cp data-start=\"2627\" data-end=\"2660\"\u003eWorks with skin, not against it\u003c\/p\u003e\n\u003ch3 data-start=\"2662\" data-end=\"2694\"\u003eEmotional Safety in Beauty\u003c\/h3\u003e\n\u003cp data-start=\"2695\" data-end=\"2736\"\u003eNo intimidation, no perfection pressure\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch2 data-start=\"2743\" data-end=\"2758\"\u003eVisual World\u003c\/h2\u003e\n\u003ch3 data-start=\"2760\" data-end=\"2782\"\u003eAesthetic Language\u003c\/h3\u003e\n\u003cp data-start=\"2783\" data-end=\"2875\"\u003eSoft daylight studio\u003cbr data-start=\"2803\" data-end=\"2806\"\u003eReal skin texture\u003cbr data-start=\"2823\" data-end=\"2826\"\u003eTranslucent layering\u003cbr data-start=\"2846\" data-end=\"2849\"\u003eTone-on-tone composition\u003c\/p\u003e\n\u003chr data-start=\"2877\" data-end=\"2880\"\u003e\n\u003ch3 data-start=\"2882\" data-end=\"2903\"\u003eCasting Direction\u003c\/h3\u003e\n\u003cp data-start=\"2904\" data-end=\"2976\"\u003eAll undertones\u003cbr data-start=\"2918\" data-end=\"2921\"\u003eAll ages\u003cbr data-start=\"2929\" data-end=\"2932\"\u003eAll genders\u003cbr data-start=\"2943\" data-end=\"2946\"\u003eFreckles, texture, real skin\u003c\/p\u003e\n\u003chr data-start=\"2978\" data-end=\"2981\"\u003e\n\u003ch3 data-start=\"2983\" data-end=\"3007\"\u003eComposition Behavior\u003c\/h3\u003e\n\u003cp data-start=\"3008\" data-end=\"3100\"\u003eClose skin studies\u003cbr data-start=\"3026\" data-end=\"3029\"\u003eSoft shadow edges\u003cbr data-start=\"3046\" data-end=\"3049\"\u003eTranslucent overlays\u003cbr data-start=\"3069\" data-end=\"3072\"\u003eMinimal retouch philosophy\u003c\/p\u003e\n\u003chr data-start=\"3102\" data-end=\"3105\"\u003e\n\u003ch2 data-start=\"3107\" data-end=\"3126\"\u003eProduct Language\u003c\/h2\u003e\n\u003cp data-start=\"3128\" data-end=\"3185\"\u003eNo “flawless”\u003cbr data-start=\"3141\" data-end=\"3144\"\u003eNo “perfect skin”\u003cbr data-start=\"3161\" data-end=\"3164\"\u003eNo “erase” language\u003c\/p\u003e\n\u003cp data-start=\"3187\" data-end=\"3243\"\u003eInstead:\u003cbr\u003eBalance\u003cbr data-start=\"3203\" data-end=\"3206\"\u003eSupport\u003cbr data-start=\"3213\" data-end=\"3216\"\u003eUnify\u003cbr data-start=\"3221\" data-end=\"3224\"\u003eHarmonize\u003cbr data-start=\"3233\" data-end=\"3236\"\u003eAdapt\u003c\/p\u003e\n\u003chr data-start=\"3245\" data-end=\"3248\"\u003e\n\u003ch2 data-start=\"3250\" data-end=\"3271\"\u003eDigital Experience\u003c\/h2\u003e\n\u003cp data-start=\"3273\" data-end=\"3391\"\u003eNeutral warm interface\u003cbr data-start=\"3295\" data-end=\"3298\"\u003eUndertone-based shade finder (not shade depth slider)\u003cbr data-start=\"3351\" data-end=\"3354\"\u003eReal skin photography over CGI skin\u003c\/p\u003e\n\u003cp data-start=\"3393\" data-end=\"3450\"\u003eInteraction feels like:\u003cbr\u003eQuiet consultation, not selling\u003c\/p\u003e\n\u003chr data-start=\"3452\" data-end=\"3455\"\u003e\n\u003ch2 data-start=\"3457\" data-end=\"3483\"\u003eBrand Essence (Summary)\u003c\/h2\u003e\n\u003cp data-start=\"3485\" data-end=\"3618\"\u003e\u003cstrong data-start=\"3485\" data-end=\"3532\"\u003ethe Idee is the architecture of belonging —\u003c\/strong\u003e\u003cbr data-start=\"3532\" data-end=\"3535\"\u003ewhere skin is not corrected,\u003cbr data-start=\"3563\" data-end=\"3566\"\u003etone is not ranked,\u003cbr data-start=\"3585\" data-end=\"3588\"\u003eand beauty is not conditional.\u003c\/p\u003e\n\u003cp data-start=\"3620\" data-end=\"3704\"\u003eFoundation is not used to become someone else.\u003cbr data-start=\"3666\" data-end=\"3669\"\u003eIt is used to remain fully visible.\u003c\/p\u003e\n\u003cp data-start=\"3742\" data-end=\"4007\"\u003e\u003cmeta charset=\"utf-8\"\u003e(This is a mockup product created with AI for presentation purposes.)\u003c\/p\u003e","brand":"TerraNube.Co","offers":[{"title":"Default Title","offer_id":51232640041250,"sku":null,"price":0.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8880\/3874\/files\/IMG_3940.png?v=1770072208"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8880\/3874\/collections\/Image_2.png?v=1769092916","url":"https:\/\/terranube.co\/collections\/skincare.oembed","provider":"TerraNube.Co","version":"1.0","type":"link"}